Site Vision Statement

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Proverbs 29:18 (KJV)
   "Where there is no vision, the people perish:..."

The above verse is found within the poetic writings of the Hebrew scriptures (the Christian Old Testament.) The verse concludes with, "but he that keepeth the law, happy is he." The concept of finding a purpose and focusing on the success of that purpose is as old as time. Having a vision based on a firm belief, or desire, helps us navigate through the sea of life. Without a vision, a person often lists aimlessly through life battered about by winds and storms and difficulties...often achieving little to nothing. A vision helps define a goal and serves to motivate, or to be a catalyst, that keeps one driving forward to progress and success!

 Since the beginning of the California Perfume Company (CPC) web site in February 2002, my vision has remained resolute: that this web site would serve as the veritable online encyclopedia of "all things" related to the California Perfume Company and early-Avon (chronicles, people, products, collector's helps, etc.) This is no easy task that can simply be accomplished by one person—it requires help from CPC and Avon collectors, diverse and unique, across this world. Working together, this web site will promote and enhance the hobby of California Perfume Company and early-Avon collecting. More importantly, this web site will stand as a testimonial to the entrepreneurial spirit embodied in Mr. David Hall McConnell, Sr. He clearly left an indelible and enduring mark in the annuals of our proud American history.

Russell Mills

David Hall McConnell, Sr. at approximately 28 years of age.
David Hall McConnell
Founder and President,
California Perfume Company


Fancy Eureka Trademark with scrolling on either side

The following remark is from the great-grandson of D. H. McConnell, Sr....
thank you Mr. McConnell for your very kind words!

Hi Russell,
     Your site is terrific, and I truly appreciate the chance to learn things about my family I never knew...
     best, Scott McConnell


Depot Agent and the CPC Products - 1915
California Perfume Company Depot Manager

Thank you for visiting!

I welcome any comments or suggestions; please send them
to Rusty:

george (at)


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