Introducing You To The CPC

MAIN OFFICE OF THE
CALIFORNIA PERFUME COMPANY
114 FIFTH AVENUE, NEW YORK CITY

The executive offices of the California Perfume Company are located on America's most fashionable thoroughfare - a few blocks south of the famous Flatiron Building and within sight of the historic Washington Arch.

Before introducing you to President McConnell and the other officers let us give you a brief history of the California Perfume Company so that you can see the gigantic strides that have been made in the forty-two years of its existence.

The California Perfume Company was organized in 1886 by David H. McConnell, then as now its president. In striking contrast to the spacious offices of today was the single room, about 20 by 25 feet, at 126 Chambers Street, New York City, which then served as both office and factory. Within a few years, however, the business developed so rapidly that six entire floors were necessary to take care of it.

As the CPC idea spread and business continued to grow, these six floors soon became inadequate and in 1909 the offices were moved to larger quarters at 31 Park Place. But once again more space was needed and in 1926 this address, so long familiar to many of our representatives, was abandoned for the present location at 114 Fifth Avenue, New York City.

DAVID H. MCCONNELL, SR.
President since 1886

In introducing you to President McConnell, we present the man who is responsible for the organization of the California Perfume Company; whose faith in the idea of selling its products through you direct to the consumer and whose insistence on always maintaining the highest quality, have been responsible for the growth of the company to one of the largest and most successful organizations of its kind in the world.

President McConnell started out as the sole representative of the company and now directs the work of 25,000 representatives, living in practically every city and town of the United States and Canada.

DAVID H. MCCONNELL, JR.

Son of the Founder and President — is the Executive Vice-President of the Company. He was graduated with the class of 1923, Princeton, and upon graduating joined the California Perfume Company, where he is relieving his father of many of the executive duties which he has carried for a great many years.

ALONZO E. WILLIAMS

Vice-President and General Sales Manager in charge of all matters pertaining to sales, the appointment of Division Managers, Supervisors, selling methods, etc. With the company since 1908.

WALLACE J. ALLEY

Secretary and Treasurer, is in charge of all financial matters. With the company since 1918.

P. HENRY BROCKMANN

Sales Manager of the New York Office, has been with the company since 1909.

JUDSON D. TIFFANY

Manager of the Pennsylvania office, located at Luzerne,. Mr. Tiffany has been with the company since 1895.

FOYER, EXECUTIVE OFFICES
NEW YORK CITY

Now that you have met some of the executives of the company, with many of whom you have corresponded, we give you a glimpse of the Fifth Avenue offices. Alighting from the elevator, we enter the large, tastefully furnished foyer, where visitors and those having business with the company are received.

SALON, EXECUTIVE OFFICES
NEW YORK CITY

Adjoining the foyer is the handsomely appointed Renaissance salon, in which are displayed all the products of your company. Here you see the in reality the articles illustrated in your catalog.

ONE OF THE CPC SALES DEPARTMENTS

SECTION OF ONE OF THE
AUDITING DEPARTMENTS

Here are two typical departments where a host of workers takes care of your correspondence, reports, and orders.
All the CPC Branch Offices have departments similar to these.