The Cottage 'A' Logo
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Avon's Cottage 'A' Emblem
With the 1928 introduction of a tooth brush, talc, and a cleaner, the California Perfume Company launched the Avon line of products. The name Avon was adopted because David H. McConnell, "looking out over the Ramapo hills [of Suffern, New York,] was impressed by its striking resemblance to the Stratford-on-Avon countryside! Small wonder that he was inspired - perfumers can be poets, too - to link sentiment with his scents - scents as rare as an English April - and call them AVON." (Portion in quotations are from The Avon Name.)
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One of the world-renowned symbols of Stratford-on-Avon is the cottage of Anne Hathaway. Mr. McConnell desired to tie the majesty, poetry, and symbolism of Stratford-on-Avon with his new line of products. To this end, he employed the Anne Hathaway cottage in a unique way: making it part of the actual Avon name.
Melding the two images, the Avon name and the Hathaway cottage, demanded a bit of artistic license. As can be seen in the design of the logo above and in that of the Representative Pin to the right, the picture of the cottage was effectively reversed in order to provide better symmetry with the word Avon. Note the location of the gate within the logo - under the horizontal line of the 'A'.
This Cottage 'A' emblem was used through mid- to late-1936, when another style change was made to the Avon logo.