The bottle above presents a small dilemma
in it's use of the CPC Chain logo (see
Trademarks and Logos)
while dropping the word "California." Please note the 1906 Pure Food and
Drug Act guarantee printed on the label. this was the practice
for most CPC
bottle and tin labels produced between 1907/1908 and 1914. Also, the CPC Chain
Logo was not used until 1910. Clearly (as seen in the image to
the right), the Bay Rum bottles once again sported "California"
at the top of their labels from probably 1913 to 1918. It is
believed that this bottle was sold between 1910 and 1913.
California Bay Rum
~1914 (L) and 1914 to probably
Zoom in of the labels on the two four ounce California
Bay Rum bottles above.
Interestingly, the left
label spells out Kansas City, MO.; San Francisco,
CAL., Montreal, CAN.; and New York, U.S.A.
One possible explanation is that immediately following the
establishment of the CPC's Montreal, Canada Distribution Center
in February 1914, McConnell may have thought it necessary to
clearly spell out the locations as to 1) not confuse Montreal
with other cities of the same name located within the US, and 2)
to underscore the NEW "international" aspect of the his
growing company. The clarifying state and country abbreviations
were then dropped from succeeding Bay Rum labels.